I’m excited to reveal my latest visual identity for Jonathan Farley, founder of The Perfect Gentleman. It’s another design solution that’s evolved from bland to grand.
The Perfect Gentleman is a male fashion and accessory business based in Central Scotland and will be selling tailor-made shirts that you can design yourself online, as well as accessories such as bespoke cufflinks, watches, wallets and more!
I found this particular identity a challenge. It took so many twists and turns and gradually evolved into a stag theme with several variations to develop. I thoroughly embraced the challenge however, and it’s all part of the complex process that is design.
It has to be perfect for my client and in this case, perfect for the ‘Perfect Gentleman’!