A Branding Project Story For LGBTQI+ Counsellors
I’m excited to reveal more images of the new branding for Lisa Wyllie, psychotherapist and owner of Uniquely Minded Counselling in Berkeley Street, Glasgow. I met Lisa last year and have been working with her to achieve something different to ‘the norm’.
Uniquely Minded Counselling is a person-centred counselling service offering a safe, non-judgemental and confidential space to work through whatever issues you are struggling with. Lisa wanted to refresh her branding and decided to go for a logo, web and social media graphics, business and appointment cards and a funky new sign for her office door.
Lisa started Uniquely Minded Counselling to offer accessible, affordable counselling to LGBTQI+ minority groups and it’s this reason that her new logo is so special to her; the colours are representative of the rich diversity of human experience she sees in her counselling room. The gap in the wheel can be seen to represent a person’s journey with mental and emotional struggles; that although they may feel incomplete or disconnected, they are are wondrous and beautiful just as they are.
Every business brand is a journey and you never know what might evolve! Contact me if you’re interested in transforming yours, just as Lisa did!
Email me at firstname.lastname@example.org